Trento, Munich and the New Silk Road of design

11046868_10153120560830859_5593292430638892843_nBy the 2020s, a Chinese-built railroad will link the Greek port of Piraeus to Budapest, as part of the “New Silk Road”, an integrated delivery chain stretching from China to Morocco.

The “Silk Road Economic Belt and 21st Century Maritime Silk Road” – the most visible expression of the emerging Chinese trading empire (China surpasses U.S. to become largest world economy, FoxNews, 6 December 2014)– will interconnect 40 countries and most of the world population (We are all connected. Then and now, WazArs, 16 November 2014).

As far as we know, this pan-Eurasian economic and logistic corridor for a stronger and faster movement of traded goods is the greatest enterprise ever undertaken by the human species (John Naisbitt says China is ‘The game-changer’, China Daily, 9 February 2015).

It suffices to say that 30% of the cost of a laptop depends on rail transport, that a European car can be delivered by train to the Chinese market within 25 days, compared to 2-3 months by sea and that, nowadays, Chinese are responsible for one third of the world consumption of personal luxury goods, with the average Chinese tourist in Europe spending about 4,500-5,000 euro, i.e. much more than anyone else (China and Europe: Reconnecting Across a New Silk Road, the European Financial Review, 10 February 2015).

iron_silk_roadAre we going to rise to the occasion?

It is not simply a matter of financial support. People must still learn to improve and update their skills, tastes and visions, for if consumers (including tourists) from, say, South Africa, Malaysia or Scandinavia, are not interested in our excellences, that means that our goods and services are not as “excellent” as we think they are.

Now, the public sector has no doubt a crucial role to play in our efforts to innovate since, after all, this should be a shared enterprise. One way to achieve this goal could be, for instance, providing opportunities for creative growth and taste refinement, at a local level, in order to become more competitive internationally.
11036310_10153120561455859_3058441247226654768_n A case in point is the Munich Creative Business Week (MCBW). For its fourth edition, the capital of the ultra-traditionalist Land of Bavaria has focused on design as an instrument of cross-pollination of Metropolitan Ideas (this year’s theme) between people, culture, disciplines, arts and businesses.

Taking place from 21 February to 1 March and hosting an impressive number of events (conferences, exhibitions, contests, lectures, workshops, openings, etc.) across the city, it has become the largest event of its kind in Germany.

10997096_10153121850325859_1712886702_nThis is a best practice we could learn from, given that, in Trentino South Tyrol, we can no longer afford to confine ourselves to farming, technological innovation and tourism/ecology.

Globalization is changing the shape of our civilization, shifting its centers of gravity, overcoming anachronistic and iniquitous financial and economic tools (Eurasia Ascending – the Paris-Berlin-Moscow Axis and the demise of NATO, FuturAbles, 13 February 2015).

The New Silk Road like, on a far smaller scale, the aforementioned international festival of creative business, symbolize this shift towards a different collective narrative, a new multilateral synergy to mobilize the whole of humankind in the pursuit of the commonweal, that is to say, nothing less than a Great Human Renaissance (The Great Human Renaissance – Towards a New World Order, FuturAbles, 9 January 2015).

WazArs wants to do its part in this colossal, long-term project.

11016424_10153121839390859_2100086975_n11004822_10153121850565859_1189696879_n11009035_10153121839385859_1900230054_n11015954_10153120561550859_6932163177242655182_n11026598_10153121839400859_205864870_n11040097_10153121850210859_1900752372_n11040260_10153121850385859_333328120_n11041417_10153121839395859_264148881_n11042651_10153121839375859_1034079915_n11046912_10153120561180859_1836460695533865550_n11037776_10153120561600859_6762697610661626622_n960295_10153120561510859_4437299438778821961_nphoto11039375_10153128680715859_995140645_n11023220_10153128678770859_592156364_n10656428_10153128684030859_665896566_n11051617_10153128680555859_353312550_nFollow Stefano’s board Travel & Tourism on Pinterest

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One thought on “Trento, Munich and the New Silk Road of design

  1. Pingback: Silk Road Wisdom (Part 1): The “New Silk Road” is the world’s largest economic and social development project and driver of 21st Century prosperity | Wisdom Networks

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